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Optimal Dynamics | Insights

Stay informed with articles and news about the most up-to-date trucking operations, best practices, and industry standards to enhance your operational efficiency.

A group of semi-trucks being unloaded at a distribution center.
Artificial Decision Intelligence

Load Evaluation Unpacked: Using Data & Analytics to Choose the Best Freight

The profitability and success of a trucking company comes down to the decisions they make, including decisions on which loads to assign to assets....

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A semi-truck drives down a snowy highway in Colorado.
Artificial Decision Intelligence

Talking Decision Analytics Series Part 6: Balancing Objectives for Real-Time Dispatch

Dispatching drivers is a balancing act that can feel like being pulled in different directions at the same time: reducing empties, maximizing on-time...

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A business man reviews trucking data for the last few quarters.
Artificial Decision Intelligence

Talking Decision Analytics Series Part 5: Decisions, Decisions, Decisions

I constantly remind managers: “If you want better performance, you have to make better decisions!”

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Two business people review trucking data and analytics together in an office.
Artificial Decision Intelligence

Talking Decision Analytics Series Part 4: Risk Metrics Continued

Management may wish to avoid the risk of an event such as an earthquake, but ultimately risk events, have to be translated into metrics that can be...

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A business man reviews analytics on a desktop computer in an office.
Artificial Decision Intelligence

Talking Decision Analytics Series Part 3: Risk Metrics

There is a lot of unstructured talk about risk which often comes across as: “We know it when we see it” but otherwise do not know how to define it....

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A woman reviews trucking data and analytics on a computer in an office.
Artificial Decision Intelligence

Talking Decision Analytics Series Part 2: Performance Metrics

Performance metrics come in two broad categories:

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A business man types on a keyboard while sitting in an office.
Artificial Decision Intelligence

Talking Decision Analytics Series Part 1: Learning How to Think About Complex Problems

One lesson I came to appreciate while working on a wide range of practical problems is that the exercise of creating computer models teaches us how...

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Heavy traffic with several semi-trucks driving down a highway in Tennessee.
Artificial Decision Intelligence

Introduction: A New Series on Decision Analytics for Truckload Trucking

Starting today, Optimal Dynamics Chief Innovation Officer, Warren Powell will begin a series of educational posts on decision analytics for trucking...

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Our dispatchers are planning 60% more freight in the same amount of time, while even more importantly exceeding our operational efficiency goals.

- Rick Larkin, CIO at BCB Transport