Technology-enabled transformation drove double-digit growth through improved operational efficiencies, including automating and optimizing load acceptance and dispatching.
NEW YORK – May 30, 2023 – Optimal Dynamics, the pioneer in artificial decision intelligence technology for the transportation industry, announced today that one of its customers, BCB Transport, recently achieved a 19.6% increase in revenue per truck after fully adopting Optimal Dynamics’ operational solution. The growth was a direct result of the collaboration between the two companies and came during the current freight recession.
BCB integrated Optimal Dynamics' Execute solution into its operations to automate and optimize load acceptance and dispatching decisions across its network. In addition to the double-digit increase in revenue per truck, BCB uncovered the opportunity to operate with 16% fewer tractors without compromising its revenue, a significant stride in operational efficiency during periods of a market downturn.
“To hit the goals we wanted to achieve, manually executing load planning and dispatching decisions was proving to be an uphill battle,” said Rick Larkin, Chief Information Officer at BCB. Optimal Dynamics’ artificial decision intelligence has transformed BCB’s operation, allowing the team to effectively plan for an unpredictable future and navigate operational uncertainties.
“After our team built trust in the decisions, our dispatchers are planning 60% more freight in the same amount of time, while even more importantly exceeding our operational efficiency goals,” continued Larkin. “The results are seriously impressive.”
In parallel with load acceptance and dispatching, BCB was able to simulate a view of their network within the Optimal Dynamics Plan solution. The simulation enabled BCB to collaborate closely with the Optimal Dynamics team to fine-tune the Execute solution before the decisions were integrated into their daily operation. This collaborative approach helped BCB mitigate risk and identify areas of opportunity, maximizing the benefits of the Execute solution and further driving operational efficiency.
"While the world buzzes about the future potential of AI, we are driving its application in the industry right now,” Optimal Dynamics CEO Daniel Powell said. “This is an astounding story of a customer surpassing operational targets amid a severe freight recession. Such quantifiable impacts are unprecedented in trucking. BCB’s commitment to transformation, combined with both of our teams’ extraordinary capabilities, a robust organizational process, and a truly differentiated technology enabled this remarkable transformation.”
In the wake of these results, BCB is now looking to further harness the potential of the Optimal Dynamics Plan solution. A significant focus lies in utilizing the Bid Response functionality, a powerful tool designed to bolster customer service capabilities and drive additional revenue growth.
Read more about the Optimal Dynamics-BCB Transport partnership.
About Optimal Dynamics
Optimal Dynamics was founded on over 40 years of research from Princeton University to build the decision layer of logistics. Today, Optimal Dynamics automates and optimizes planning, load acceptance, and dispatching decisions for truckload operations. Based in NYC, Optimal Dynamics leverages a unique approach to offer a holistic decision automation platform, combining strategic, tactical, and real-time decision-making. To enable this, a groundbreaking unified artificial decision intelligence engine is used, called CORE.ai. This is contrasted with traditional transportation optimization systems that only provide simplified dispatching or strategic solutions. The Optimal Dynamics platform goes beyond typical operations to predict, plan, and execute, enabling the platform to balance immediate decisions with future uncertainties. The synthesis of strategic foresight, tactical analysis, and real-time response drives compounding benefits, which can fundamentally transform truckload operations. Go to www.optimaldynamics.com to learn more.
About BCB Transport
BCB stands for Be Safe, Communicate, and if you can, Be On Time. These are the foundational pillars at BCB Transport. Established in 2011, BCB has always understood the value of protecting lives out on the road, while also practicing this belief throughout all departments of the company. Based in Mansfield, Texas, warehousing, trucking, brokerage, and a family-first culture can be found at BCB Transport. The company has grown to operating over 300 trucks nationwide with plans to double warehousing space in the next 10 months. They provide an environment that allows employees to communicate openly with one another, while giving their team vital tools for optimal success. The fundamental goal at BCB is to create a safe working environment that empowers independent contractors, employees, and customers to continuously thrive, and look forward to what the next day will bring with BCB Transport by their side.
